Senior Marketing Specialist - Marketing * Days - 40hrs/wk (SIGN-ON BONUS ELIGIBLE)

Company: University of Michigan Health-West
Location: Wyoming
Posted on: August 4, 2022

Job Description:

Senior Marketing Specialist - Marketing * Days - 40hrs/wk (SIGN-ON BONUS ELIGIBLE) Requisition #: req5242 Shift: Days FTE status: 1 On-call: No Weekends: NoGeneral Summary:Responsible for the initiatives of the department of marketing, internal communication and public relations at the direction of senior leadership in conjunction with established strategic plans. Assists with the execution of strategic plans to market and support specific service lines as assigned, including content development and coordination of the production of marketing materials and updates to the web site. Special emphasis on coordinating the production of video projects, photo shoots, television commercials as needed. Responsible for oversight of ongoing updates to the intranet, coordination of communication events and plans, coordination of public relations efforts, and assistance with media calls as needed. Provides ongoing support and coordinate with marketing and internal communications teams.Requirements:Bachelor's degree in marketing, advertising, internet development or related field.Five (5) or more years of marketing experience required with health care experience preferred. Extensive knowledge of producing video communications required.Display understanding of varying communication needs of diverse audiences and customers related to education, culture, profession, etc.Must possess excellent strategy development, project management, writing, communications and interpersonal skills.Essential Functions and Responsibilities:Identifies, develops, implements and monitors the strategic service line marketing plans.Manages and provides marketing activities for assigned service lines.Oversees the production of service line marketing materials, including print, internet, and video.Leads the identification, development and implementation of market research projects.Leads marketing team brainstorming for mass marketing campaigns, service line marketing projects and communication projects as needed.Oversees video and photography production projects including website videos, service line promotional videos, and system-wide video production needs.Maintains an understanding of the organizations market share and its immediate competitors.Develops, implements and tracks ongoing marketing performance metrics to ensure organization success.Understands the varying communication needs of diverse audiences and customers in order to develop effective education, culture and professional correspondences.Fosters relationships and effective communication in support of assigned areas, providing timely responses within defined timelines.Participates in budget planning and management process.Maintains strict confidentiality of UMH-West business plans and sensitive issues.Assures that all messages developed for assigned service lines are shared on all other relevant internal and /or external channels of communications (newsletters, website, M Net, ads, TV screens in physicians' offices, posters, fliers, etc.).Performs other duties as assigned. These may include but are not limited to: Maintaining a current knowledge base of department processes, protocols and procedures, pursuing self-directed learning and continuing education opportunities, and participating on committees, task forces, and work groups as determined by management.

Keywords: University of Michigan Health-West, Wyoming , Senior Marketing Specialist - Marketing * Days - 40hrs/wk (SIGN-ON BONUS ELIGIBLE), Advertising , Wyoming, Michigan