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US Brands Specialist

Company: Gordon Food Service
Location: Wyoming
Posted on: January 24, 2023

Job Description:

Under direction, collaborates with key stakeholders on the National Category and Regional Merchandising teams, as well as vendors to execute strategies to achieve sales, margin, and brand goals. Recommends category management informed by knowledge of current trends, internal and external category data, and feedback from engaged relationships with GFS division marketing teams. Recommends products needed to fulfill brand promises and works with Category teams and vendors as those products are sourced and created. Essential Functions:Collaborates with Regional Merchandising teams to understand divisional product needs.Supports the planning and development of sales product training, food show strategy, and other related activities in support of the division marketing strategy.Develops and monitors product plans with categories, including recommending, monitoring, and reporting on effective pricing strategies.Communicates effectively with category teams on issues pertinent to brand success, including the Division key performance indicators (KPI) and impact on category management performance indicators.Builds an effective feedback loop with Regional Merchandising and division Marketing and Sales teams related to unique product needs and market differences.Builds and leverages effective, collaborative, relationships with business unit specific Regional Marketing teams by communicating regularly via email and phone, and by conducting quarterly ride-alongs with front-line sales and marketing employees.Evaluates an end-to-end Category Management process that transforms internal and external information and customer insights into a relevant brand product assortment, net cost, and pricing that increases Net Margin contribution for assigned categories while ensuring alignment with brand positioning.Recommends product lifecycle management, from new product selection and launch, to product discontinuation and deletion, ensuring optimum brand product assortment focused on defined customer needs, operational efficiency and financial goals.Develops product specifications (features and benefits) that are required to fill specific gaps in brand portfolios.Collaborates with Category teams as they source the appropriate product assortment to attain sales and net margin goals.Monitors pricing strategies for branded products and their pricing compared to competitive products and makes recommendations on modifications that will ensure top line sales growth while maintaining margin.Develops and maintains a high level of brand and product expertise to be a primary source of knowledge for assigned categories.Collects, analyzes, summarizes and presents product sales and financial performance data to create product recommendations in support of brand positioning, business strategy, and category initiatives.Responsible for evaluation of sales and margin objectives and the interaction that competitive pricing has on both.Assists the Positioning Brand Manager in supporting the development of brand marketing campaigns.Performs other duties as assignedIdeal candidate will have:Knowledge of category management skills including product lifecycle management.Proficient analytical skills to analyze and interpret data related to industry trends, pricing, margin performance, customer needs, etc.Ability to inject creativity, fresh thinking, and new perspectives and to generate new and imaginative ideas.Abilities to motivating others and influencing direction without explicit authority.Proficient communication skills - both written and verbal - to communicate effectively with a broad-based team including diverse internal stakeholders and vendors.Positive attitude, problem-solver mentality willingness to experiment and be creative.Exceptional organization skills and attention to detail Be part of an amazing culture where what matters to you, matters to us!Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a Gordon Food Service customer to provide a letter of support from their management if they are selected for the interview process. Gordon Food Service is an equal opportunity employer. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to talent gfs.com and use the words "Accommodation Request" in your subject line. Please keep in mind this method is reserved for individuals who require accommodation due to a disability. All Gordon Food Service locations are tobacco-free. Gordon Food Service is a drug-free workplace and drug tests all employees.

Keywords: Gordon Food Service, Wyoming , US Brands Specialist, Other , Wyoming, Michigan

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